IEBC BRAND

"Credibility is a basic survival tool", Rebecca solnit expressed her world view. It starts the path to success  while your image is gaining exposure and customer confidence. An institution evolves to become the authority in their field because of there vision, mission and goals. To strategically triumph your competitors, consider a well defined and visionary brand. IEBC came to life after the fall of ECK which lost credibility with lots of experience in general elections. The new face of an electoral  commission was unveiled.

A new image was unveiled. The logo come in to help understand who they are in Kenya and what they do. A logo is the identifying factor for a business, institution or an organisation that speaks to potential clients with the presence of brand representatives.This could be the C.E.O. or any other authority. Independent electoral and boundaries commission C.E.O(Isaac Hassan) promotes commission image through representation and not identity per say.

The IEBC brand colors illustrates progress, authority and transparency in their mandate to conduct  a free and fair elections. During launching  of IEBC a sensitization campaign was undertaken  to strengthen the  image , build trust and grow the institution. The branding of IEBC achieved credibility in its childhood age after conducting the referendum in 2010. In 2013 opinion formers teamed up with opinion leaders to discredit IEBC on grounds that the elections where flawed.

Today IEBC stands as an authority in elections and boundaries management. It strengthens Kenya as a democracy and reflects it commitment towards building a community that is united. Do you think IEBC image is at stake? What would you do to regain credibility? Are political leaders to blame? If so,how can you perform and leave time to be the judge?

Building a brand is similar to stages of child development. A baby is born with acceptance, grows with love,matures in rejection and humiliation and retires in authority. As a start-up build on credibility, get an image that is simple, memorable, versatile and timeless.

HOW TO BRAND A SERVICE BUSINESS

Thinking about branding for your business leaves you to answer the question,What you brand?Then the answer should either be service or a product.Lets focus on service branding today and don't forget to check later for product branding right!

Branding a service is very different from branding a product for a variety of reasons, such as:

• Products are made where services are delivered
• Products are used where services are experienced
• Products are tangible where services are emotional

Products are impersonal physical items that can be evaluated before you buy them. Services, on the other hand, are very personal. Customers don’t just buy a service, they buy an experience.Services don’t even exist until we buy them. There has to be a level of trust or even a “leap of faith” from the customer before they will buy a service.

How best to brand a service business?

First you have to remember that marketing IS your business and that your customers will experience your brand at every touch point. You can have a great website and award-winning advertising but if you also have an unresponsive receptionist or sales people, everything fails.A team that is reliable to spread the word as it is,they are the companies opinion formers and leaders for that matter.

Consider every step a marketing step

Make sure every employee understands that everything they do is a marketing step to success of the business and affects the perception of the brand.Services usually only have a few connections. Some of them include:

1. Business card
2. Website, email marketing and advertising
3. Brochures, sales sheets
4. Trade show booths and banners
5. Reception staff
6. Sales people

Make sure that all of them reflect how you want your brand positioned and perceived. If every brand connection to a customer could have contact with is effective and “on-brand” you’ll have a better chance of having a prospect, make that emotional “leap of faith” and do business with you. Starting with us would even be better! Remember..

Brand_Identity_Development_In_Nairobi_Kenya

Brand development is a process that involves research, brand strategy, Naming & tagline development, logo Design, logo re-designing, Visual language design, Typography & color palettes selection, Photography style design, Collateral design, Packaging design, Stationery design and Brand identity guidelines.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

David Ogilvy

We partner with you to understand the culture and values of a business before embarking on branding journey. The single step is engagement and for the other miles is ourselves to deliver a brand that is simple, consistent and relevant. Investing in a well crafted brand ensures value on your products and services, it culminates brand equity for the future.

To ensure your business is dressed for the occasion, consult with us on: brand@designhubconsult.com.
http://designhubconsult.com/

LOGO_CREATION_IN_NAIROBI_KENYA

LOGO CREATION

Search for  identity began during creation and evolution where both living and non-living things were named according to there physical characteristics. Likewise a #business_identity came with early civilizations whereby traders used engraved stone carvings to coin a #business_logo or a name.

Design is intelligence made visible

In the technology era, designing a #logo is not the problem but how it will communicate your brand values and culture is the real problem.

#Logo_design have in the recent times been improved such as the Coca-cola and Shell logos. Recently in Kenya , ARM Cement improved there logo trying to simplify and align it with their values and culture. But the questions to ask during logo development is, whether the Logo will be in a position to evolve with time or it will mean a complete #re_branding in order to be trendy and attractive.

A simple #logo_design allows flexibility and adaptability without loosing the concept during usage and application. Therefore it’s advisable to consult with a #brand doctor to realize and appreciate a professionals view to overcome #re-branding which is expensive and time consuming while  trying to change the attitude of the customers to accept and adopt the new identity.

The factors to consider when thinking about your #business_logo design are;

1. A simple logo -to enhance memorability and recognition due to its uniqueness.
2. A memorable logo -simple yet complex
3. Withstand the test of time -you don’t have to re-design it now and then.
4. A good logo should be functional -it’s application across the board, flexible and adjustable.
5. Finally an effective logo should be suitable in positioning your brand to serve the intended purpose.

With the above considerations you are assured that your #brand_identity will last and as technology improves so will your business image.

Take a look at #Apple logo for instance, how soon do you think they will Re-brand?

Consult with Designhub consultants at http://designhubconsult.com/ and get the new clever.

Business Branding in Nairobi

#Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you an edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like yours?

Simply put, your #brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your #brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative  #James_Mwangi in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Brand Strategy & Equity

     Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand   messages. 

• Where you advertise is part of your brand strategy. 
• Your distribution channels are also part of your brand strategy. 
• And what you communicate visually and verbally are part of your brand strategy, too.

Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because #Coca_Cola has built a powerful brand equity, it can charge more for its product–and customers will pay that higher price.The added value intrinsic to #brand_equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it’s not just the shoe’s features that sell the shoe.

Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

1. What is your company’s mission?
2. What are the benefits and features of your products or services?
3. What do your customers and prospects already think of your company?
4. What qualities do you want them to associate with your company?

Do your research. Learn the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think.Know what they think.Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

• Get a great logo. Place it everywhere.
• Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
• Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
• Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
• Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
• Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
• Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
• Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.

‪For #‎Businesstoolkit ‪#‎Saleskit ‪#‎Marketingkit ! We integrate ‪#‎Design,‪#‎Photography & ‪#‎Branding to promote your business and personnal brand i‪#‎Brandstrategy ‪#‎Companylogos ,‪#‎Logo_design , ‪#‎Shop_branding ‪#‎Office_branding ‪#‎Point_of_sale_branding‪m#‎Vehihcle_branding ‪#‎Visual_syle_branding ‪#‎Photography‪ #‎Fashion_photography ‪#‎Advertising_photography‪ #‎business_photography ‪#‎Photography_expert

 www.designhubconsult.com .