IEBC BRAND

"Credibility is a basic survival tool", Rebecca solnit expressed her world view. It starts the path to success  while your image is gaining exposure and customer confidence. An institution evolves to become the authority in their field because of there vision, mission and goals. To strategically triumph your competitors, consider a well defined and visionary brand. IEBC came to life after the fall of ECK which lost credibility with lots of experience in general elections. The new face of an electoral  commission was unveiled.

A new image was unveiled. The logo come in to help understand who they are in Kenya and what they do. A logo is the identifying factor for a business, institution or an organisation that speaks to potential clients with the presence of brand representatives.This could be the C.E.O. or any other authority. Independent electoral and boundaries commission C.E.O(Isaac Hassan) promotes commission image through representation and not identity per say.

The IEBC brand colors illustrates progress, authority and transparency in their mandate to conduct  a free and fair elections. During launching  of IEBC a sensitization campaign was undertaken  to strengthen the  image , build trust and grow the institution. The branding of IEBC achieved credibility in its childhood age after conducting the referendum in 2010. In 2013 opinion formers teamed up with opinion leaders to discredit IEBC on grounds that the elections where flawed.

Today IEBC stands as an authority in elections and boundaries management. It strengthens Kenya as a democracy and reflects it commitment towards building a community that is united. Do you think IEBC image is at stake? What would you do to regain credibility? Are political leaders to blame? If so,how can you perform and leave time to be the judge?

Building a brand is similar to stages of child development. A baby is born with acceptance, grows with love,matures in rejection and humiliation and retires in authority. As a start-up build on credibility, get an image that is simple, memorable, versatile and timeless.