#Branding is one of
the most important aspects of any business, large or small, retail or B2B. An
effective brand strategy gives you an edge in increasingly competitive
markets. But what exactly does “branding” mean? How does it affect a business
like yours?
Simply put, your #brand is your promise to your customer.
It tells them what they can expect from your products and services, and it
differentiates your offering from your competitors’. Your #brand is derived from
who you are, who you want to be and who people perceive you to be.
Are you the innovative #James_Mwangi in your
industry? Or the experienced, reliable one? Is your product the high-cost,
high-quality option, or the low-cost, high-value option? You can’t be both, and
you can’t be all things to all people. Who you are should be based to some
extent on who your target customers want and need you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
Your brand strategy is how, what,
where, when and to whom you plan on communicating and delivering on your brand
messages.
- Where you advertise is part of your brand strategy.
- Your distribution channels are also part of your brand strategy.
- And what you communicate visually and verbally are part of your brand strategy, too.
Defining your brand is like a journey of business
self-discovery. It can be difficult, time-consuming and uncomfortable. It
requires, at the very least, that you answer the questions below:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
Do your research. Learn the needs, habits and desires of
your current and prospective customers. And don’t rely on what you think they
think.Know what they think.Once you’ve defined your brand, how do
you get the word out? Here are a few simple, time-tested tips:
- Get a great logo. Place it everywhere.
- Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
- Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
- Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
- Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
- Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
- Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
- Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.
For #Businesstoolkit #Saleskit #Marketingkit !
We integrate #Design,#Photography & #Branding to promote your business and personnal brand i#Brandstrategy #Companylogos ,#Logo_design , #Shop_branding #Office_branding #Point_of_sale_brandingm#Vehihcle_branding #Visual_syle_branding #Photography #Fashion_photography #Advertising_photography #business_photography #Photography_expert
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