LOGO CREATION
Search for identity began during creation and
evolution where both living and non-living things were named according to there
physical characteristics. Likewise a #business_identity came with early
civilizations whereby traders used engraved stone carvings to coin a #business_logo
or a name.
Design is intelligence made visible
In the technology era, designing a #logo is not the
problem but how it will communicate your brand values and culture is the real
problem.
#Logo_design have in the recent times been improved such
as the Coca-cola and Shell logos. Recently in Kenya , ARM Cement improved
there logo trying to simplify and align it with their values and culture. But
the questions to ask during logo development is, whether the Logo will be
in a position to evolve with time or it will mean a complete #re_branding in
order to be trendy and attractive.
A simple #logo_design allows flexibility and adaptability
without loosing the concept during usage and application. Therefore it’s
advisable to consult with a #brand doctor to realize and appreciate a
professionals view to overcome #re-branding which is expensive and time
consuming while trying to change the attitude of the customers to accept
and adopt the new identity.
The factors to consider when thinking about your #business_logo
design are;
- A simple logo -to enhance memorability and recognition due to its uniqueness.
- A memorable logo -simple yet complex
- Withstand the test of time -you don’t have to re-design it now and then.
- A good logo should be functional -it’s application across the board, flexible and adjustable.
- Finally an effective logo should be suitable in positioning your brand to serve the intended purpose.
With the above considerations you are assured that your #brand_identity
will last and as technology improves so will your business image.
Take a look at #Apple logo for instance, how soon do you
think they will Re-brand?
Consult with Designhub consultants
at http://designhubconsult.com/ and get the new clever.
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